IKEA opens their southeastern space station June 29 to thouands of desperate, crazed, sweaty and sleep-deprived shoppers hoping to win prizes


I went to see Atlanta Tuesday to see Clare and we woke up at 4:30 (EST) to go to the IKEA grand opening in Midtown. As I expected, there were hundreds of people who had camped out and we weren't anywhere close to being the first 100 to the free arm chair. Clare's friend and Asian counterpart Mary Ann met us there with her brother Peter. They had been there hours before us. The guy who was first in line came Wednesday and beat out the rest of us because he doesn't have a job. The bedroom suite he won ws nice enough I guess, but his wife, or girlfriend, didn't look happy sitting in the little glass showcase with him. They were like human hamsters. Maybe she just wants him to get off his ass and stop being a crazed store opening camper and get a job. The store is amazing. Clare and I were both very captivated by the children's furniture, toys and bed linens as well as many kitchen items, pillows and area rugs.

IKEA's designs are classic, minimal and timeless. The nicest part of the big midtown mega store is that they have rooms already set up so you can see how furnishings work together with rugs, pillows, shelves. In one room this bizarre person had sprawled out on one of the couches like it belonged to her and we were all supposed to walk around her. There was also this smell that seemed to follow us into each section of the store that can best described as fecal. We tried to get away from it, but it kept following us and it was not us!

Like their furniture, the design of the store is well thought out and includes a nice cafeteria, coffeeshop and plenty of resting areas and big unisex bathrooms for parents and kids. With the thousands of people in the place, it only felt really crowded a few times. Clare's bargain hunting ass found a bunch of one dollar good in the "as is" section and I got a nice braided rug with a small hole in it for buck. That is the section where we will go first next time. IKEA is an amazing store, but would probably be better viewed when some of the frenzy dies down and you don't have to pay to take a shuttle bus to the place. Our early arrival at least got us free parking.

Here's what The Macon Telegraph had to say:
http://www.macon.com/mld/macon/business/12017987.htm

Comments

mojoala said…
You actually drove to Atlanta for a grand opening of a store?
Brooks Brown said…
No, I drove to Atlanta to see my best friend who just graduated from pharmacy school.The IKEA opening just co-incided with the visit. I would never go to any other store opening -- even in my own city. We went to this one because IKEA said they were giving away chairs and its a really cool store that I have been a fan of for a while, Considering the sweat factor, it is not something I would ever do again.
Jamie said…
Sounds like you might have an idea how much I love IKEA and you might understand the tragedy that is me and my BRANDSPANKING NEW HOUSE being 600 miles from the nearest IKEA. Tell my WHY there is no IKEA in Salt Lake City, what with all the children running around there? I have to resort to sending friends in Seattle and Phoenix on shopping missions for me to get the things that they SHOW you on the web, but that are not actually available to order. IKEA, you are cruel but I can't live without you and your awesome Swedishness!
Brooks Brown said…
IKEA can be cruel and I think the company knows it has its fans under its thumb. The company has the elusiveness of a rock star. Until the store in Atlanta opened, the closest one to us was in Baltimore and that is no day trip.I bet Salt Lake City is on their horizon with all the western stores they have and how big a city Salt Lake is. You should start a petition.

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